Tiger Woods can Walk on Water while golfing , a great viral video from EA Games.
Here's a funny example of marketing at work, and making fun of themselves in the process.
So I guess when they orginally released the 08 Tiger Woods golf game, there was a software glitch, a YouTube user noticed this glitch and uploaded it to YouTube for everyon to see.
Watch this video to see how EA Games responded! It's not a glitch! It's a feature.